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Here are some of the more important papers we’ve published, and
presented at MRS and ESOMAR conferences. Please feel free to download any of them, bearing in
mind that all are copyright.

We make only one condition. If you
cite or quote from any of them in your own work, please acknowledge Semiotic Solutions as the originators.

Semiotics: What Now my Love? (2007)
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As Above, so Below (2004)
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Repositioning Research (2001)
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The 21st Century Consumer (2000)
co-author, Wendy Gordon
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Codes and Contexts (1999)
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The Myth at the Heart of the Brand (1996)
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Buying the Brand at the Point
of Choice (1996)
co-author, Wendy Gordon
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Opening Up the Black Box (1995)
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Big Talk, small talk (1995)
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The Dark Side of the Onion (1993)
co-author, Malcolm Evans
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© Semiotic Solutions 2007
 
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